USDA Appoints California Producer to Mushroom Council
Agriculture Secretary Tom Vilsack
has appointed three producers to serve on the Mushroom Council, one of whom is Robert
B. Murphy of Antelope, California, who will serve a three-year term beginning
Jan. 1, 2014.
USDA’s Agricultural Marketing Service
(AMS) provides oversight of the Mushroom Council in accordance with the
Mushroom Promotion, Research and Consumer Information Act of 1990, and the
Mushroom Promotion, Research, and Consumer Information Order.
The Council’s goals are to strengthen the
mushroom industry’s position in the marketplace, maintain and expand existing
markets and uses for mushrooms, and develop new markets and uses for mushrooms.
In 1993, the Mushroom Council was established to carry out the direction of
Today, the Mushroom Council, based in San Jose,
California, plays a very important role in the national promotion of fresh
mushrooms through consumer public relations, foodservice communications and
To promote fresh mushrooms to consumers, the Council works
with professional chefs in developing and promoting new recipes, works with
produce department managers to maintain the highest quality mushroom product
for customers and sends out thousands of brochures each year to consumers
hungry for new mushroom ideas.
Thanks to the Mushroom Council, September is
National Mushroom Month for mushrooms to be honored and eaten.
Mushroom Council will fund City of Hope again
this year with 2013 Pink Promotion Sales Kit Materials. There is no fee to participate and it’s easy to
implement with your retailers. Participation benefits include taking pride in
supporting the worthy cause of National Breast Cancer Month, supporting City of
Hope’s invaluable research on mushrooms and cancer and increased sales of
USDA, Mushroom Council
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