Pomegranate Juice Market
By Patrick Cavanaugh, Editor
pomegranate for juice market is upside-down. It’s ugly,” said Mark Van Klaveren,
a Madera County farmer. “It’s been that way since last year.”
fresh pomegranates, there is some movement; but as far as the market for juice—it
is pretty quiet,” he said
crushing company I worked with in the past said they would contact me at
harvest time. So far, I haven’t heard anything from them; of course, it was the
same thing last year,” Van Klaveren remarked. “They are not paying enough to
really get too excited about.
in Madera, is one of the companies in the area,” Van Klaveren said. Stiebs has
been an industrial ingredient pomegranate processor for more than forty years.
Klaveren commented, “We’re not paying labor for pomegranate harvesting yet.
When we are done with almonds, we’ll shift gears and start to harvest
pomegranates. While we get the almonds, we’ll keep the pomegranates on the
trees. I have guys on my crew and I need to keep them busy, and that’s one way
to keep them busy.”
do not grow on contract; we use open market. I set my price based on last
year’s price and the market price. It pays the labor to pick and pack.”
Thomas is a field rep for Steibs. He noted that he has heard that Paramount
Farms, which owns the POM Wonderful brand of juice, and the industry leader in
processed product and acreage, had excess juice last year and the price has
2002 Stewart and Lynda Resnick started POM
Wonderful, and grocery stores around the world stocked the unique bottle
of 100 percent pomegranate juice. At the same time, with the help of the
Resnick’s deep pockets and talented staff promoted the health benefits of
pomegranates, and sure enough there was dramatic increased demand for
pomegranates to be planted. (Editor’s note: Paramount was contacted and no
calls were return as of late Friday afternoon.)
the crop fetching $400 a ton for juice, more central valley acreage was planted
for the relatively low input crop (accept for aphids, leaf-footed plant bug,
requiring one or two sprays.) Yields
were as much as 12 tons per acre.
enough, after about seven good years, there was a huge excess of pomegranate
juice in stainless steel tanks a Paramount’s Crush Facility in the Fresno
County town of Del Rey. It was reported that part of the excess was dumped.
year, the $400 price dropped to $75 and this year there is virtually no market
for pomegranates for juice. In fact there has been no price announced,” said
Thomas. “Again, there is limited market for fresh product. Needless to say,
there will be a lot of crop left hanging on trees.”
4,500 acres were pulled last year. More is sure to be pulled this year. It
would be nice if Food Banks could get access to the fruit.
Labels: Bad Price for Pomegranate Juice, Farm Price for Pomegranate Juice, Mark Van Klaveren, Mike Thomas, No Market, Pomegranate Juice in Cellar, Pomegranate Juice Upside Down, Stiebs