Avocados-Love One TodayTM
Love One TodayTM is a science-based
food and wellness education program that encourages Americans to include fresh
Hass avocados in everyday healthy eating plans to help increase fruit and
vegetable intake and as a delicious, cholesterol-free, whole food source of
naturally good fats.
The Hass Avocado Board developed a distinctive
mark to support the Love One Today program with the words “fresh avocados” and
nutrition benefit messages “naturally good fats + cholesterol free” which
provides a clear and simple unifying nutrition message to encourage consumers
to enjoy fresh avocados every day. The new mark is available at no cost for the
industry for use in marketing communications to promote fresh Hass avocados.
Recent published research reveals that avocado consumption is
associated with improved overall diet quality and nutrient intake, and reduced
risk of metabolic syndrome (a combination of medical disorders that increase
the risk of cardiovascular disease and diabetes).
Labels: Avocados-Love One TodayTM, Hass Avocado Board, Hass Avocado Marketing Program, Hass Avocados, Love One TodayTM