ValleyPBS Program Focuses on Valley Agriculture
County Farm Bureau and ValleyPBS are pleased to announce the debut of Valley's
Gold, a weekly series that will present a behind-the-scenes look at
the economic engine that drives our region, agriculture.
The show will premiere
Sept. 18 at 7 p.m. only on ValleyPBS. The program will re-broadcast each
weekend on Saturday at 6:30 p.m. and Sunday at 10:30 am.
Topics in the first 13 episodes will include grapes, peaches, tomatoes, figs,
Fresno State's farm and ice cream, almonds, pistachios, cotton and more.
Viewers will learn about and experience a close-up look at every aspect of the
journey crops and commodities take from field to fork, across the San Joaquin
Valley, from Merced to Kern Counties.
Each show is comprised of several segments that demonstrate how crops are
planted, tended, harvested and processed. The historic photos of Pop Laval are
incorporated to demonstrate how farming practices have evolved and many
episodes include tips for home growers as well as recipes utilizing the
ValleyPBS President and CEO, Paula Castadio, is excited about the program's
impact. "Thanks to increased donor support from our President's Circle
members, ValleyPBS is pleased to partner with the Fresno County Farm Bureau to
shine a spotlight on our "Valley's gold." In an uplifting and
story-telling way, this series will strengthen pride about where we live and
add perspective to what we know about our area and the families that work
Fresno County Farm Bureau CEO Ryan Jacobsen is the host of the show. During Valley's
Gold, Jacobsen speaks with growers about their family histories and
helps share insight into the various techniques, practices and advancements
used in Valley farming and agriculture.
"Our region offers a diversity of agriculture seen nowhere else on the
planet. Yet many don't know how these crops are produced and processed,"
said Jacobsen. "Valley's Gold will provide this
behind-the-scenes look and empower local residents with knowledge of our
important agricultural industry and the role it plays in the worldwide
The Valley's Gold webpage will be live at valleypbs.org/valleysgold on
Tuesday, Sept. 17. Click here to
preview Valley's Gold.
Labels: Fresno County, Fresno County Farm Bureau, Paula Castadio, Pop Lavalm, Ryan Jacobsen, Valley's Gold Set to Premiere Sept. 18, ValleyPBS