Driscoll’s New President to Lead Growth,
Driscoll’s, the world’s largest
distributor of fresh berries and based in Watsonville, announced changes in the
organization yesterday to further advance their global business strategy. “Our
mission is to continually delight berry consumers through alignment with our
customers and our berry growers,” said J. Miles Reiter, Driscoll's Chairman and
CEO. “Over the last 25 years, we have seen Driscoll’s grow and develop into a
multi-faceted leader of the North American fresh berry industry, with expanding
brand presence in other parts of the world. The changes in our executive
management structure will position the company to build new capabilities for
the next 25 years of continued growth in this exciting industry,” Mr. Reiter
Foremost among the changes is the
formation of a new global management team that will be completed by December 1,
2013. Kevin Murphy has been promoted to President and COO of Driscoll’s. Mr.
Murphy has been elevated from his current position as President of Driscoll’s
of the Americas. “Kevin has demonstrated the leadership skills, focus and
judgment required to take our diverse global business units to the levels
called for in the strategic plan,” noted Mr. Reiter.
Mr. Reiter also confirmed his plan to
continue in the role of Chairman and Chief Executive Officer at Driscoll’s
focusing his energies on strategic direction and capabilities.
Mr. Reiter commented, “I am excited by
the future for Driscoll’s under Kevin’s leadership. We are putting in place the
leadership, organization capabilities and collaborations with our customer and
berry grower partners that will enable us to achieve the aspiration of our
global vision. Looking to the future, we will have a broader global reach and
must be well-coordinated to pursue our core mission across a wide range of
geographies and cultural traditions."
Labels: Capabilities, Driscoll's Management Change for New Strategies, Driscoll's New President to Lead Growth, fresh berries, J. Miles Reiter, Kevin Murphy, strawberries, Watsonville