California Rangeland Trust Partners with Whole Foods for Donation
CDFA
Secretary Karen Ross released the following post about California Rangeland Trust:
As
we work together to embrace a future that will require a substantial increase
in food production while using fewer natural resources, it is critical that we
look for new ways to emphasize the importance of sustainability, which we
define as an agricultural production system that meets the needs of the
current generation without compromising the ability of future generations to
meet their own needs.
That’s why I applaud California Rangeland Trust for its partnership with Whole Foods. The
retailer has committed to donating five percent of its net sales on September
25th from its stores in Northern California and Reno to the Trust.
I
like this partnership because it underscores the importance of ecosystemservices, which are the multiple benefits we gain from farming and
ranching, including crop and livestock production. This means that, in addition
to valuable open space and wildlife habitat, the management decisions and
conservation practices of farmers and ranchers enhance environmental quality,
provide recreational opportunities, and offer social benefits.
Ecosystem
services match up very well with the work of the California Rangeland Trust
-conserving the open space, natural habitat and stewardship provided by
California’s ranching families. The Trust has protected more than 275,000 acres
of productive grazing lands across the state through the use of conservation
easements.
California’s
ranching heritage is important to our landscape, our economy and our
environment. Ranchlands help to sustain us and feed us, and we’ll benefit from
their protection for many years to come. I hope we’ll see more partnerships
like this in the future, giving consumers an opportunity to see the connection
between food and agriculture and enabling them to do something on its behalf.
Labels: California Rangeland Trust in Forward-looking Partnership with Retailer, California Rangeland Trust Partners With Whole Foods for Donation, Karen Ross, Ranchlands, Rangeland Trust, Whole Foods
