California Ag TODAY

RURAL RADIO, channel 80, will give SiriusXM listeners all over America, whether driving a tractor cab equipped with satellite radio or driving in city commuter traffic, an unprecedented connection to the rural community. RURAL RADIO will broadcast original programming for rural audiences exclusively for SiriusXM that spans commodity market reporting, lifestyle programming, original and classic entertainment, and western sports, such as rodeo and bull riding.

Every weekday, RURAL RADIO will deliver extensive information for the rural community in North America, including rural news, weather, and market reports during weekday hours as grain, livestock and other commodity futures are being traded globally. Traders can tune in directly to reports from the Chicago Mercantile Exchange. RURAL RADIO will also include audio from many of RFD-TV’s most popular shows focusing on rural news, crop and agriculture reports, and up to the minute analysis that farm and agriculture producers need to make decisions, as well as light-hearted fare, such as the weekly Mollie B Polka Show and classic episodes and interviews from The Ralph Emery Show.

RURAL RADIO’s broadcast operations will be based in Nashville, Tennessee along with Rural Media Group, Inc., (RMG).Corporate offices, sales, and marketing will be headquartered in Omaha, Nebraska.

“SiriusXM’s unparalleled programming and easy-to-use technology has been embraced by rural consumers in their cars, pickups, tractors and combines throughout North America,” said Patrick Gottsch, Founder of Rural Media Group, Inc. and RURAL RADIO, LLC. “RURAL RADIO is designed to fill the growing demand for more rural content that is being ignored by urban-based broadcasters. I want to publicly thank the SiriusXM executives for seeing this opportunity and stepping up to fill this void. RURAL RADIO will be a strong asset to the powerful SiriusXM lineup.”

“Rural Media Group has a proven track record of offering great programming for rural Americans and those drawn to the western lifestyle,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “In growing SiriusXM’s diverse programming lineup, we are excited to join with Rural Media Group to super-serve the rural audience, thereby further ensuring that SiriusXM, with its truly nationwide coverage,delivers the best audio content for listeners everywhere in America, from city skyscrapers to small towns and farms, from the Super Bowl to rodeos, from Wall Street to the Chicago Mercantile Exchange (CME).”

RURAL RADIO’s program schedule will provide a wide variety of original productions focused on agriculture, equine, hunting, fishing, western sports and living the country life in small towns and on acreages.

Veteran farm broadcasters Mark Oppold and Janet Adkinson, the current and incoming presidents of the National Association of Farm Broadcasters (NAFB) will anchor three daily, weekday shows—Commodity Wrap, Rural Evening News and Market Day Report, a live 5-hour daily program featuring reports from dedicated news bureaus located at the CME, Chicago Board of Trade, as well as from USDA headquarters in Washington, D.C.