Farm Bureau Names Marketing/ Member Relations Manager
Brian Watson is the new manager of the Marketing and Member Relations
Division of the Sacramento-based California Farm Bureau Federation.
In his new role, Watson will bring enhanced focus and dedication to the
Farm Bureau membership marketing program. He will work directly with county
Farm Bureaus to recruit and retain new members, and will oversee CFBF member
relations and field services, leadership activities, and meeting and event
management.
Watson comes to Farm Bureau after 27 years with State Compensation
Insurance Fund, where he most recently served as its senior vice president of
government and business, overseeing the government affairs, billing and
collections, and premium audit departments.
“Stemming from his service with State Fund, Watson brings to Farm Bureau a
familiarity and commitment to our organization that will serve our members
well,” CFBF President Paul Wenger said. “We look forward to tapping his ability
to expand Farm Bureau membership and to enhance the services we provide to our
members.”
The division headed by Watson has been renamed from its previous title,
Leadership and Membership Marketing Division. CFBF Administrator Rich Matteis,
who served as interim manager of the division since 2012, will continue to
serve as administrator of Farm Bureau as well as manager of the CFBF
Governmental Affairs Division.
Labels: Brian Watson farm bureau, Brian Watson manager marketing and member relations, California Ag Today, Rich Matteis, Watson CFBF
Watson comes to Farm Bureau after 27 years with State Compensation
Insurance Fund, where he most recently served as its senior vice president of
government and business, overseeing the government affairs, billing and
collections, and premium audit departments.