July 17, 2013
United Fresh Recall-Ready Workshop
Sept. 18-19 in Seaside, Calif.
Fresh is offering its hands-on educational course, "Recall Ready Training
Workshop" at Embassy Suites in Seaside, CA. This two-day, hands-on
training program, September 18-19, will help you understand the fundamentals of
a product recall, including your rights and responsibilities, the role of the
FDA, liability limitation and customer expectations management. In addition,
United Fresh will focus on how to build an in-depth customized communication
plan in the event of a recall, and how to effectively communicate with the
industry, customers, consumers and the media.
This course is designed for produce recall teams for companies throughout the
produce supply chain including Growers/Shippers/Packers, Processors,
Wholesalers & Distributors, Retailers, Restaurant Operators and Industry
Organizations (including commodity boards and associations).
At the very least, your recall team should include management, technical staff
and marketing/communications staff. In addition, United Fresh recommends
attendance by Operations Staff, Food Safety Staff, Q&A Staff,
Customer/Member Services Representatives, and your company Crisis Management
For more information please contact: Erin
Grether, Government Relations Coordinator, United Fresh Produce Association, at
(202) 303-3400 or email@example.com, http://www.unitedfresh.org/recallready
Remember, a poorly managed product recall can quickly turn into a crisis
situation. This course will combine recall protocols and communication
management principles to ensure that all staff work together effectively and
efficiently during product recall.
Labels: recall ready., Seaside CA, Sept. 18-19, United Fresh Recall Workshop